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I Scream, You Scream: #Scoops4Troops

Disclosure: This is a “sponsored post.” Compensation for this post was provided by Baskin Robbins via MSB New Media. All opinions expressed in this piece are my own.


baskin-robbins-logoOne of the greatest memories I have as a child is going to get ice cream with my sister and grandfather every weekend. If you aren’t familiar with Baskin Robbins, they have a pretty awesome variety of ice cream flavors, 31 to be exact. And for a kid, that is pretty amazing. Even more amazing is the Baskin Robbins #Scoops4Troops campaign.

This Veterans Day, Baskin Robbins is donating 10 cents from every ice cream scoop sold in its U.S. locations to the United Service Organization (USO), in honor of U.S troops and veterans in the #Scoops4Troops campaign.

This will help the USO to continue fulfilling their mission of lifting the spirits of America’s troops and their families.

The USO was first started in 1941 upon the start of World War II. The initial purpose of the USO was to provide emotional support to the troops. As time passed, the USO grew and starting to include resources, services and programs to meet more needs of the military and their families.

Today, the USO continues to lift the spirits of America’s troops and their families, and with your help, they will continue to do so until all our military comes home.

So this Veterans Day (November 11th), be sure to visit your nearest Baskin Robbins, on or off base and purchase your scoops of ice cream in which 10 cents of your purchase will go towards the USO.

Visit the USO on Facebook and Twitter.

At Baskin Robbins this November…


Baskin Robbins is celebrating our military all month long with it’s fun Flavor of the Month, First Class Camouflage. This ice cream features a combination of Chocolate, Salty Caramel, and Cake-flavored ice cream. You can get this in a Camouflage Waffle Cone and Waffle Bowl, decorated in green, tan and brown.Want a sundae? You can also order a First Class Camouflage Layered Sundae, which has OREO® cookie pieces, caramel praline topping, hot fudge and topped off whipped cream.


The Support doesn’t end there…

Baskin­ Robbins is also committed to supporting veterans through a special veteran incentive program introduced in 2012 for U.S. military veterans seeking to open a Baskin­ Robbins franchise in markets across the U.S.

How does this program work? Baskin Robbins will waive the initial franchise fee of $25,000 for developing a new Baskin­ Robbins location in select markets for qualified, honorably discharged U.S. veterans, making it easier for them to start their own business.

Be sure to follow Baskin Robbins on Facebook and Twitter.


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