Helzberg Diamond Heroes


In recognition of Veterans Day on November 11, Helzberg Diamond’s wants to show active duty soldiers, veterans and their families they are loved and appreciated for their service to our country.

Military support is a part of Helzberg’s heritage.  More than 30 years ago, the company showed support for soldiers serving in Southeast Asia by sending them the iconic “I Am Loved” buttons.  Today, Helzberg is excited to launch a special military program, Helzberg Heroes, which will celebrate soldiers and their families with two special offers:

·         $10,000 Helzberg Diamonds Shopping Spree – The Helzberg Heroes contest asks military and their families to share their best “I Am Loved” stories. These stories can showcase those special moments of how your community supports your hero or how your solider expresses his love for his family while deployed. Then, Helzberg will show its love to the best “I am Loved” story by awarding one $10,000 shopping spree winner in December. 

·         Special Military discount – Military members who show a valid military ID will receive a special discount when they visit Helzberg stores, November 1-28.

To enter the Helzberg Heroes Contest, visit Active duty, reservists, retired military and families can share their special “I Am Loved” stories at The entry deadline is November 28, 2011, or after the first 500 submissions is received. Helzberg will select and announce the $10,000 Shopping Spree winner in early December.

The winner will receive a Helzberg Diamonds’ gift card for a $10,000 shopping spree redeemable at any Helzberg Diamonds retail store in the United States.  The gift card cannot be used for purchases from Helzberg Diamonds’ online store.


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